Approval is required prior to accessing course content on Loewen Academy. Please email [email protected] with your name, email, and dealer name to have your account approved for enrollment.
Craftsmanship
In this video, we will review the psychology of customer perceived value; how humans identify craftsmanship and authenticity in a product or service, and subsequently, what value they assign to it.
For the purpose of this video we will explore the psychology of premium, luxury brands to add perspective and draw parallels between them and the Loewen concept branding.
How do I translate luxury concepts into my day to day conversations?
How would I talk about the Loewen brand in a different way than I would a commodity item?
Net: When people perceive human effort, intention and scarcity in a product – there is greater perceived value in the product and service.